Let’s go over your findings. I want to let you know before we go over the results, there are a number of findings that concern me even more than increased body weight and I will explain everything in great detail. Let’s start with the Body Composition Assessment. Keep in mind, we will be doing this assessment every seven days to ensure you are on track with the program. Let’s dive into the findings. You can follow along with your report and I will guide you with these presentation slides (ML310). Make sense? Great.
We are going to begin by talking about the amount of body weight, muscle tissue and fat tissue you have on your body. This chart here shows total body weight on top, muscle mass in the middle and body fat on the bottom. We want the middle, the muscle, to be the longest line. Therefore making a “D shape”, for “Desirable”, like in this example. If the muscle is the shortest line, then it would be in a “C shape” where “C” stands for Crisis. What shape is your graph in? Okay, you are in crisis. This is what we want to change. Questions?
% Body Fat
In this section, we are going to focus on the bottom number, percent body fat. Your body fat is currently __________________. This is concerning because at this level you are more prone to numerous chronic diseases such as heart disease and diabetes but also joint arthritis that can cause disability in the future. I’m sure you know people who have trouble walking, getting out of a chair or going up a flight of stairs. If you know people with a disability than you know you definitely don’t want to go down that path. Now, I know you are here because you want to lose weight but do you have any questions about your current level of body fat? Based on your current body fat percentage, it would take approximately ___ months to reach an ideal body fat percentage using the MetaLife program.
More concerning than the total body fat is the visceral fat. Visceral fat is not the fat directly under your skin that you can pinch, but the fat that is very deep around your organs. The danger of visceral fat is due to its ability to release hormones that cause inflammation, which in turn can damage arteries causing heart disease and it can even affect how your body breaks down sugars and fats making weight loss even harder. Visceral fat is dangerous because it is linked to the following disease states:
- Heart Disease
- Breast Cancer
- Colorectal Cancer
- Alzheimer’s Disease
- High Blood Pressure
- High Cholesterol
- Coronary Artery Disease
- Metabolic Syndrome
- Sleep Apnea*
*Increased visceral fat has been associated with the occurrence of obstructive sleep apnea, since deep abdominal fat can restrict the movement of the diaphragm and limit lung expansion.
Under 10 is normal and over 10 is abnormal. What is your number?
That is very concerning, we need to bring that number down.
BMR/Muscle Mass/Segmental Muscle
The number one factor that determines your metabolism, which is the engine of your body that burns calories, is muscle tissue. We talked a moment ago about your muscle mass but it is important to understand the more muscle tissue you have the more calories you burn at rest. The less muscle tissue you have, the less calories you burn at rest AND the more weight you will gain. Does that make sense? Great.
One pound of muscle at rest will burn more calories than one pound of fat at rest. However, one pound of ACTIVE muscle burns more than “resting” muscle because after activity it goes into a “recovering” or “repair” mode which burns more calories. Here is one of the more important things to remember, a recovering muscle will burn 2-3 times the calories that resting muscle will burn and probably 4-5x the calories resting fat will burn. Your Basal Metabolic Rate is 1200 which means your body burns 1200 calories at rest. This number will help customize your program by dictating how many calories you will consume.
I am concerned because your muscle mass is below healthy levels. When you have lower muscle mass, you have to be careful doing weight loss programs that do not monitor muscle mass because you can not afford to lose muscle. As we mentioned in the MetaLife program, we monitor muscle mass on a weekly basis. By nature, during any weight loss program you can lose a small amount of muscle but without monitoring your numbers, you risk losing a significant amount of muscle tissue. In addition, it is important to understand that less muscle and more fat is one of the fastest ways to degenerate your knees, your hips and your low back forcing you to have knee replacement, hip replacement and back surgery. Looking at the breakdown of muscle of the different areas of your body it is evident that you have very low muscle tissue in your _________________ and this can be addressed in your program. Do you have any questions on muscle mass?
This ratio is an important indicator telling us whether the water in your body is balanced between how much water is inside your cells and how much it outside your cells. More of the water should be inside the cells. The normal range falls between 0.360 to 0.390. If the ratio is closer to 0.360, you have healthier cells with more water and nutrients inside versus outside your cells. It is common for athletes, or those with an excess of muscle mass, to have a lower ratio (close to 0.360) which is not concerning. We are most concerned when the number goes too high. If the ratio falls closer to 0.390, you have more water retention and body inflammation. However, it can be caused by dehydration so you need to make sure you stay well hydrated to get the most accurate reading during your follow up assessments. If you are well hydrated, the cause is more likely to be excess toxins in your body or high inflammation.
Let’s see how your body composition imbalances are affecting the inside of your body and your overall health. The lab testing will explain your cholesterol levels, your triglyceride levels and blood sugar levels and your levels of inflammation.
The LDL is the bad cholesterol and the HDL is the good cholesterol. Low levels of HDL, the good cholesterol, is as dangerous as high levels of the bad cholesterol. HDL of 60 mg/dL or higher is associated with a less than average risk of heart disease. LDL should be less than 100 mg/dL. What readings do you see on your report?
The triglycerides are fat in your blood. The more triglycerides you have the thicker the blood is and the harder it is to pump around your body. Your triglyceride levels should be less than 150 mg/dL. What are your levels? I don’t like that number. It means your blood is considerably thicker than it should be forcing your heart to work harder to get the blood pumped around the body.
Blood sugar levels should be less than 100 mg/dL. When they increase beyond normal levels it is a sign of potential diabetes, increased inflammation and will cause major disturbances of hormones. What is your blood sugar level? That is not good. We have to work to bring down that number. I don’t like that number at all.
Your CRP should be less than one and yours is _______________ which means that you have excessive inflammation in your body. That is not good.
Scorecard – Confirm Need
The doctor will put all of the information collected into a MetaLife Scorecard where you will receive two numbers: your Metabolic Score and your Quality of Life Score. We want your Metabolic Score to be low and your Quality of Life Score to be high. The Metabolic Score tells us if you need the program and the Quality of Life Score tells us how much impact the program can have on your quality of life.
In regards to your Metabolic Score, yours is a ______ which is a severe metabolic imbalance. In addition to the metabolic imbalance, the Quality of Life Score was only average and we can expect that to increase during the program as well. Based on all the objective testing, the MetaLife program is something we strongly recommend, and from what we can see, if you are compliant on the program we expect you to achieve amazing results.
Let’s talk about the differences between MetaLife and common weight loss programs and then we will get into the program specifics. Sound good? Have you noticed that most diets leave you starving during the program, forcing you to eventually go back to your original habits and gain all the weight back? After one week on the program, most people have no issues of being hungry on the MetaLife program. In fact, most people have a hard time consuming all the food recommended.
Have you noticed chronic fatigue on other weight loss programs? After the first 30 days on the MetaLife program, 85% of participants actually noticed significantly increased energy levels.
Have you participated in programs that force you to eat box foods that tasted like cardboard? MetaLife only uses real food that you can continue to consume after the diet to keep the weight off your body.
Last important difference is that MetaLife program will monitor objective measurements on your body each and every week. This is important during the journey of weight loss because we want to make sure you are not losing muscle and you are consuming the right amount of calories. Doing a weight loss program without this information would be like flying a plane without the instrument panel. A lot riskier and a lot less likely to arrive where you are trying to go. I’m sure you would agree that there is nothing worse than completing a weight loss program without ever getting to where you are trying to go. The MetaLife program’s objective assessments include: your blood work, your body composition, your food intake, your supplementation, your exercise and your quality of life.
Conviction [TESTIMONIAL SLIDE]
Do you remember the MetaLife story that I mentioned during the workshop you attended? We are so passionate about MetaLife stories because they are all so much more than weight loss. Here is Amanda. You may be excited about her 46 lbs weight loss but we are even more excited that she documented a 500% increase in energy levels. Can you even imagine? Seventy-five percent less pain after the program. 5x better quality of sleep and a dramatic improvement in her overall mood. No kidding, right?! Increase energy, reduce pain and improve sleep, who wouldn’t be in a better mood! On top of that the clinical impact showed almost a 35% decrease in her risk of heart disease. Now you see why we are excited about MetaLife because it doesn’t just change your weight but it can change your life as long as you stay COMPLIANT and ENGAGED in the program.
[Walk the patient through the Program Guide with a general overview.]
The first part of the book will explain why this is the last weight loss program you will ever need, the middle explains what testings we will do and the last part explains how to customize the program and the food plan.
Video Lesson [optional – recommended you show the video at the session]
Each week you will receive a video lesson via email. It is VITAL to the program that you complete TWO STEPS before you attend your group class. FIRST you watch each video and SECOND you print off the worksheet and complete the simple tasks required and bring it with you to the next group class. Can you commit to that process? Great. The purpose of you engaging in this program is to not only get results but we want you to maintain them for life so you can continue to look good and feel good for not weeks but years. Does that sound good to you? Excellent.
[If you have decided to show videos during class and review the worksheet then you can forgo the discussion about email.]
MetaLife Classes (Live)
During the weekly MetaLife Classes we will retest your body composition and it will be monitored by your Health Coach. Then we will go around the group and talk about wins and adversities. What went incredibly in your week (weight loss, increased energy, better mood, eating new foods, etc), what adversities did you experience (cravings, fatigue, overwhelmed, etc). Then we will review your MetaLife Journal and discuss those issues with you. We will talk about the weekly lesson that you completed via video and talk through your worksheet. Then we will open it up for any final questions that you have.
Once you start MetaLife, we will give you access to our exclusive online MetaLife Community. This is an amazing nationwide community of people that are on the same journey as you with the same goals that you have. You will receive amazing inspiration from others and it is a place that you can post and inspire others with your journey. You can share recipes, nutritional/lifestyle articles and network with other members. This is a very important asset of the program but there is only one way to receive benefit from the online community. Do you know what it is? You have to engage. You have to post information and you have to comment on other people’s posts and questions. Got it? Great.
[Use the MetaLife Care Plan to Close the Plan]
Provide a value proposition for each segment of the program as done below.
Let’s recap on everything in the program and then we can go over the cost-effective ways to move forward with the program. Sound good?
MetaLife System Includes:
- Participant Guide that will provide education and specific instructions around the program.
- MetaLife Interactive Coaching Platform
- MetaLife Nutritional Supplementation to maximize weight loss
- Peak Protein is mandatory to keep your energy up and cravings down.
- Sugar Balance is vital to control your blood sugar so you can maximize weight loss.
- MetaTrim does four things: enhances fat burning; has an ingredient that literally carries fatty droplets to be burned off as energy, cuts cravings with Caralluma Fimbriata and increases energy levels with the Green Tea Extract.
- Ultrabiotic will help ensure you are maximizing absorption of nutrients and keeping the gut healthy.
- GastroPlus is vital to ensure you are breaking down protein for muscle repair, hormone creation and overall health.
- Protein Shaker for convenience to take your protein on the go
- MetaLife Online Support Forum for peer support
- Weekly MetaLife Group Class
- Education – We will be sending you a virtual lesson on Diet and Lifestyle
- Engagement – We will engage in our group here weekly discussing the weekly topic
- Assessment – We will do an update on your body composition every week. Your coach will be studying it weekly to make modifications as necessary and we will print the report monthly to review with you. Your coach will be studying it weekly to make modifications as necessary and we will print the report monthly to review with you.
- Customization – Based on your progression and your food journaling we will customize the diet further as needed.
- Pre and Post Laboratory Testing to objectively assess your outcomes and health risks
- You will also receive a MetaLife Certification on Completion
Let me ask you a question: Are you able to commit the time and energy to the program to make it successful?
[Wait and only accept a YES to proceed and give them the offer.]
Okay great. Let’s go over the most cost-effective ways to invest in the program. But before we do, I wanted to know if you remember the number one reason people don’t achieve their health goals? Yes, it’s procrastination. People who don’t take action…don’t get results. Therefore we made the financial commitment easy and cost-effective.
First off, the cost of this consultation, that you already paid for, will be applied to the cost of the program. The normal costs of the program for all 12 trainings, group consultations, nutrients, protein, body compositions and lab testing is $2541. We applied the payment for the consultation, making your total cost only $2362.
The way we take procrastination off the table, is that when anyone moves forward on the same day as the consultation, which was today, we will apply an additional $472 discount making the fee only $1890. THIS IS THE BEST PRICE.
If the discount is not as important to you and you would prefer THE LOWEST MONTHLY PAYMENT, we have a financing option. It is an interest-free financing option where you would only pay $196 a month.
Which option is better for you? Cheapest overall costs.
Excellent. We can give you the best savings today with our one-time payment. Would you be using credit? Excellent. I can process that for you and we can get started!
Ok, we are all finished today, you can stop by the front desk to pick up your MetaLife Program. Congrats! I look forward to seeing you next week!